Data protection information for events

1. Introduction

Please find below an overview of the possible activities involving the processing of your personal data by Swiss Life in connection with the holding of events. This processing involves, for example, the following people (referred to as "you"):

· participants of events;

· persons involved in the organisation of events and our sales organisation;

· contact persons of third parties (e.g. suppliers and partners).

Please also see our other data protection notices regarding our offers and services. Information is also available at

2. Responsible party

In accordance with data protection law, the following company is responsible for the data processing described here:

Swiss Life AG

General-Guisan-Quai 40

P.O. Box, 8022 Zurich

For data protection concerns, you can contact us at the following address:

Swiss Life AG

Data Privacy Office

General-Guisan-Quai 40

P.O. Box, 8022 Zurich


3. Categories of personal data processed

In connection with the event offered to you, we process the following categories of personal data in particular for the purposes set out in no. 4:

  • contact details (e.g. name, address, telephone numbers, e-mail addresses and any other data relating directly to you);
  • business and event data (e.g. your company details and other event-related data);
  • preference data (information about specific actions, e.g. the use of electronic communications, interaction with social media profiles, contacts with distribution partners etc.; information about your needs and interests, which we obtain from an analysis of existing data and data from third parties);
  • communication data (e.g. type, time and place of communication and its content).
  • sensitive data (we only request health data for on-site events such as information on food intolerances and allergies in order to offer suitable catering options).

We generally receive this data from you, but it may also come from third-party sources such as the person issuing the invitation, your companion, your family members, address service providers (master data), representatives of yourself and other persons associated with you (e.g. contract data), official offices (e.g. information we use for preferential data) and other sources (e.g. the media or the Internet).

If you act on behalf of third parties or provide us with data regarding third parties, we assume that you have informed these third parties about our processing of their personal data, and are acting legitimately on their behalf.

4. Processing purposes

We process your personal data (no. 3) in connection with the holding of events, for the following purposes in particular:

  • Holding events and marketing (e.g. holding customer events and other events with catering, competitions, personalisation of information and advertising, transmission of information and advertising from us and third parties, e.g. as a newsletter or printed matter, targeted addressing of existing customers, documenting the event with photographs and videos)

You may object to the processing of your personal data for marketing purposes by notifying us at any time. In particular, you may object to the taking of photographs or video recordings at any time, e.g. by informing us of this on the registration form or during the on-site accreditation or check-in. You are also welcome to use the marking aids provided by us at events to object to pictures and video recordings. Further information on your rights can be found in no. 8 of this information.

  • health protection (e.g. by ascertaining food intolerances and allergies of event participants who are being catered for)
  • fulfilment of statutory and other legal requirements (e.g. from self-regulation, industry standards, official instructions and internal requirements, e.g. fulfilment of disclosure and information obligations)
  • other purposes: e.g. security purposes, monitoring buildings and publicly accessible premises, internal administration, training and education, bookkeeping, data archiving, managing IT, safeguarding our rights, evaluating and improving internal processes, buying or selling companies or assets, statistics and research, safeguarding other legitimate interests

"Processing" means any handling of personal data, e.g. its collection, storage, use, disclosure and deletion, as well as automated evaluation and the determination of preferential data, for risk assessment purposes or to conduct statistical evaluations. This also includes profiling, i.e. automated processing for analysis and forecasting purposes (e.g. for customer care and marketing purposes).

5. Data recipients

We may disclose data pursuant to no. 3 in particular to the following categories of recipient to the extent required for the purposes pursuant to no. 4:

  • Our Group companies (for details see;
  • internal and external service providers (e.g. catering and service providers, IT service providers, address and shipping service providers, marketing, distribution, communication or printing service providers, facility management service providers, etc.);
  • other third parties such as cooperation partners with which we organise events together.

Some of these recipients may be located abroad (e.g. when transmitting personal data when purchasing IT services, etc.). Your data may therefore be processed anywhere in the world, including outside the EU or the European Economic Area (e.g. in the US). Not all of these countries have a level of data protection equivalent to Swiss law. We therefore also take contractual precautions and generally make use of standard contractual clauses (further information can be found at ), unless an exception applies (e.g. in legal proceedings abroad, in cases of overriding public interest if the processing of a contract requires such disclosure, if you have given your consent).

6. Duration of processing

We process your data for as long as our processing purposes, the statutory retention periods and our legitimate interests in processing for documentation and evidence purposes require or storage is technically necessary. The storage duration is based on legal and internal regulations and the processing purposes (no. 4). If these purposes have been achieved or no longer apply and there is no longer any obligation to retain it, we will delete or anonymise your data as part of our usual procedures.

7. Processing in connection with our website

This data protection declaration applies exclusively to the processing purposes set out in no. 4. Further general information on data protection, particularly regarding our website, can be found in our general privacy policy: Privacy policy | Swiss Life (

8. Your rights

You have various rights regarding the processing of your personal data:

  • You may request information from us as to whether and which data we process about you;
  • You have the right to ask us to correct data if it is inaccurate;
  • You can object to our processing and request the deletion of data if we are not obliged or entitled to further processing;
  • You can ask us to hand over certain personal data in a conventional electronic format or transfer the data to another controller;
  • If our processing is based on your consent you may revoke this consent.

If we notify you of an automated decision in a specific instance, you have the right to state your position and to request that the decision be reviewed by a natural person.

If you do not agree with our handling of your rights or data protection, please let us know as specified under no. 2. You can contact the Swiss supervisory authority at

9. Restriction of the range of products and services

Swiss Life Switzerland acts exclusively for customers whose head office or domicile is in Switzerland. No marketing or sales activities take place abroad.

Should you be interested in our products as a person domiciled outside Switzerland, we recommend you contact a representative of the Swiss Life Group near you or one of our Group companies via their website (

10. Right of modification

Swiss Life reserves the right to modify this data protection declaration without prior notice to take account of current statutory provisions and changed business procedures. We will actively inform persons whose contact details are registered with us about major changes as and when they occur, provided this is possible without disproportionate effort. As a general rule, the data protection declaration in its current version at the start of processing applies for data processing.

Last update: August 2022, Version 1.0